alice McCALL, the eponymous fashion label of celebrated Australian designer Alice McCall celebrated the opening of its first WA boutique last week.
Of the decision to open a boutique in Claremont Quarter, Alice McCall says, “the brand felt like Western Australia was a natural progression for us as we grow. We already have a wonderful customer base in Western Australia that we serve via our online platform so it was time to give them the full alice experience.”
Local media, bloggers and industry reps were invited to celebrate the boutique's opening while enjoying music, flowing champagne and delving into the world of 'alice' with the stunning Spring Summer collection ‘We Float’.
Reflective of the bright, fun ‘alice’ feel, the store features a gorgeous soft colour palette complemented by luxurious finishes. Beautiful dwell areas with custom–designed furniture combined with free-standing, movable fixtures give the store a sense of fluidity during the course of the season.
The alice McCALL Spring Summer collection ‘We Float’ is now on offer for local customers, showcasing the brand’s distinct feminine DNA and exuberant personality of the designer herself.
Find the store on Level One, near the Bay View Terrance entrance.