Straight off the back of her jaw dropping Perth Fashion Festival show, Jaime Lee Major hit Claremont Quarter for the official Jaime Lee LIGHT MAGIC campaign shoot.
Jaime Lee turned The CQ Style Stop into a fantasy land of cascading floral arches, holographic backdrops and of course plenty of sparkle to shoot her dramatic LIGHT MAGIC campaign.
Joined by an impressive team of fashion experts, including photographer Thom Kerr, model Tallulah, Style Voyeur Marcia Ball and the team from Mother and Father PR, the campaign is set to continue Jaime Lee's trajectory into the world of high end demi couture.
Her PFF show created a huge buzz throughout the industry, with Pop Christmass touting it as "one of the best fashion shows I've ever seen" and perth now anticipating it to be "the most dazzling and dramatic show of the Perth Fashion Festival"
View Jaime Lee's LIGHT MAGIC demi couture collection at Claremont Quarter until Sunday 22 September on Level 1, outside David Jones.
Check out the Jaime Lee PFF Show Gallery here.