Nat Fyfe suited up for the Parker & Co. Show at Telstra Perth Fashion Festival

Fremantle Dockers captain Nat Fyfe traded the footy field for the catwalk when he made his runway debut for Parker & Co. at Telstra Perth Fashion Festival. Parker & Co. International Men’s Runway was the first standalone menswear show in the Festival’s history and took over the Fashion Paramount at Crown Pyramid last week on Wednesday September 13.


After the exciting announcement leading female model Elle Brittain will flew to Perth and walked in the show, Nat Fyfe co-headlined the event. The AFL legend suited up in Parker & Co.’s finest garments from designers including Z Zegna, Jacob Cohen, Pal Zileri, Haikure and Crossley and took to the runway with other leading WA modelling talent.


The fine tailoring and sharp suiting Parker & Co. is known for dominated the showcase alongside knitwear, denim, casual shirts and accessories that appealed to a broad range of lifestyles. Each garment has been handpicked for its quality and design - an extension of the Perth boutique itself, where every item is sourced from Europe by the in-house creative team.


Parker & Co. owner Victor Tana said they were pleased to welcome Fyfe to the unique show. “Nat represents the best in the sporting world so he is the perfect ambassador for the Parker & Co. brand, which also aims to stand out from the pack,” Mr Tana said. “We don’t carry fashion that is mass-market; everything in store has been selected based on its craftsmanship and classic style.“Quality and design underpins everything we do and this sense of uniqueness was in full force at our TPFF show, which was the first of its kind in the festival’s history.”


Parker & Co.’s Christian Tana added menswear had steadily grown in the global fashion market in recent years. “Having a dedicated men’s show in Perth has been a long time coming and I think the well-dressed gents of Perth enjoyed seeing the latest trends up on the runway and be able to come and shop the looks directly from our boutique,” Mr Tana said. International Runway: China Fashion Association was on Wednesday September 13 at 7pm at Fashion Paramount, Crown Pyramid.

Image credits: Stefan Gosatti