Quarter Edit Ft. Designer Focus Alice McCall

Claire Davies chats to Alice about her favourite pieces from her new SS19 collection.

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Alice McCall celebrates the romance of spring with a new collection brimming with colour and femininity. For SS19, the Australian designer looked to the music of iconic singer-songwriter Leonard Cohen for her inspiration and describes the collection as chic and romantic, with signature bohemian undertones.

Claire Davies chats to Alice about her favourite pieces from the new collection which features delicate Chantilly lace details, picnic-ready ginghams and pretty florals inspired by English gardens. There are boxy blouses designed to be worn with shorts or fuller pants and enlarged collars that nod to the 70s. “Relaxed tailoring,” says Alice of the matching sets. “I wanted to design layering pieces that can be quite sophisticated or youthful, depending on how you style them back.”

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Can you tell us about the SS19 collection? 

It’s called Dance Me to the End of Love which is the title of a Leonard Cohen song. There’s romance – glittered mesh, printed silk and delicate Chantilly lace. Bold pops of chartreuse and lavender. And florals, of course. Perfect for spring occasions.

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What’s your favourite piece and how do you like to style it?

The Picasso story is a favourite – the print was designed in-house and the 70s silhouettes are crafted in beautiful flowing silks.  I love seeing how our customers style each piece! They inject their personality into it and that’s what fashion is all about - embracing your own unique style.

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Who do you design for? Is there a particular Alice McCall girl? 

It’s an emotive journey that I’m driven by – connecting my creations with customers of diverse backgrounds, of various ages and with broad interests. I design clothes that women build memories in, which is essentially all women.

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The Alice McCall SS19 collection Dance Me to the End of Love is in-store now at Claremont Quarter. 

Claire Davies Guest blogger

Claire Davies is a Perth-based creative with over 20 years experience working in fashion and design. Previously the long-standing fashion editor with STM and The Sunday Times, Claire is now working as a freelance creative director and project manager across fashion, beauty and wellness.