Westerncore is riding high this season, dominating both the runway and street style. With Yellowstone’s Dutton family leading the charge, this trend blends elegance with attitude—and it’s front and centre in our AW campaign.
Beth Dutton’s signature mix of silky florals and rugged riding boots sets the tone, reflected in soft suede and faux fur Flannel jackets, Camilla prints, and Midas cowboy boots. RM Williams and Rodd & Gunn deliver timeless Western staples, while Aje and Rebecca Vallance embrace bold double denim, finished with a knotted Zimmermann bandana.
Our AW campaign brings this tough-meets-feminine aesthetic to life, celebrating Western-inspired details like fringing, contrast-stitched denim, wax-coated jackets, and bootcut jeans. Wide-legged flares nod to the ’70s, while prairie silhouettes from Flannel, Morrison, and Zimmermann add a touch of romance. Even the Canadian tuxedo (denim-on-denim) gets a chic refresh.
From off-duty style to statement dressing, Westerncore is the season’s most wearable trend—effortlessly blending tough-luxe with nostalgic charm. This season, we’re embracing its influence across our AW collections, proving that cowboy-inspired fashion is anything but costume.
Team
Stylist: Teagen Sewell
Photographer: Chantel Concei
Models: Miah Linardi & Vadim
Videographer: Mason Roberts
Hair: Maurice Meade
Make-up: Hendra Widjaja
Location: Drovers Ranch
Shop the Campaign
Look 1
Flannel ‘Shiloh’embroided faux-shearling jacket $680 and ‘Raven’ jeans $420
Midas ‘Eliyena’ sandals, $199.95
Ganni ‘APO-G’ mini bag $675, from David Jones
Zimmermann leather neck scarf $175
Look 2
Morrison ‘Violet’ blazer, $529 and ‘Roland’ belt $79
Camilla asymmetrical spliced ruffle dress in meet me at the majestic $1,250
Midas ‘Ammla’ boots $379.95
Vik + Woods ‘Oxblood’ gloves $290
Look 3
Morrison ‘Lottie’ shirt $369, ‘Lottie’ skirt $399
Midas ‘Mindful’ flats $179.95
Zimmermann scarf $295
Look 4
Camilla & Marc ‘Moltan’ dress $600, “rhys’ pumps $750 and ‘Balsam’ trench coat $1200
Najo ‘O’ Bangle $849 and Alemais ‘Hoop’ cuff $385, from David Jones
Look 5
Rebecca Vallance ‘Aviator’ top $379, ‘Gisele’ flare pant $329 and ‘Aviator’ blazer $599
Midas ‘Ammla’ boots $379.95
Balmain ‘Calfskin’ B-Buzz Hobo bag, from David Jones
Kailis Halcyon Link Necklace f$24,995, Halcyon Link Diamond Enhancer $2,495 and Studs $2,850
Look 6
Sandro ‘Salvia’ jacket and sequin-embellished jeans, from David Jones
Zimmerman printed silk scarf $295
Midas ‘Western Silver’ jewel fabric knee high boots
Look 7
Aje ‘Carmen’ denim jacket $399 and denim jeans $299
Lack of colours x David Jones ‘Ivory Rancher’ hat $149
Midas ‘Anani Mi Nougat’ leather boots $259.95
Look 8
Vik + Woods ‘Americano’ coat $950 and ‘Snowdrift’ scarf $190
Manning Cartell ‘Infinite limits’ bustier $299 and skirt $399 in wine
Hobbs Mary Jane shoes
Annie Bling ‘Elly’ clutch $980 by David Jones
Look 9
RM Williams Olney oxford shirt $199, ‘Maren’ straight hem jean $179, and ‘Ranger Mac’ coat $499 and bag $399
Akubra x RM Williams hat $280
RM Williams ‘Rigger’ jeans $249, Men’s dress belt $149
MJ Bale ‘Carlucio’ necktie
Look 10
Rodd & Gunn straight fit jean leg $149, Crew knit in natural $149, Raymont shirt $159, Winscombe jacket $399, Large weekender $1,899 and Clearview Chukka Boot $199
Akubra x RM Williams hat $280
Look 11
Trenery white regular fit organically grown cotton oxford shirt $139, Merino cable knit crew $199, regular fit suede bomber $899
Akubra x RM Williams hat $280
Country Road weekender $599
Rodd & Gunn Clearview Chukka Boot $199
Look 12
Hugo Boss Sleeveless trench dress $849
