ALICE MCCALL | NOW OPEN

Embrace romance with alice McCALL’s SS17 collection, We Float. Featuring feminine playsuits and soft romantic silhouettes, it’s like falling in love again

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The thrills. The frills. Filled with flowers, as are all great love stories - garden rose embroidery kisses the neckline of petite playsuits and watercolour blossoms float through silk blouses. Sugar plum posies adorn Sunday dresses and wildflower thistle’s are every bit as wonderful scattered across bell sleeved mini dresses and ornamental playsuits.

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Tiptoeing between vintage and modern, We Float is fresh and youthful, with a maintained elegance and timelessness. Soft, weightless fabrications compliment the vintage colour palette and traditional silhouettes. The detail is in abundance; waisted ties, lace trimming, tiered bodices, keyhole cutouts and frilled edging decorate the collection. We Float is exciting and fun, romantic and feminine. It’s dusty sunsets and moonlit waters. It’s falling in love all over again.

AMC SS17 SH14 2618

alice McCALL is located on Level 1 near David Jones.