Aje

Founded in 2008 by best friends Adrian Norris and Edwina Forest, Aje is a contemporary Australian fashion brand dedicated to raw beauty, tough femininity and effortless cool.

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Opening Hours
Monday: 9:00am - 5:30pm
Tuesday: 9:00am - 5:30pm
Wednesday: 9:00am - 5:30pm
Thursday: 9:00am - 9:00pm
Friday: 9:00am - 5:30pm
Saturday: 9:00am - 5:00pm
Sunday: 11:00am - 5:00pm








As pioneers of Australia’s quintessential coastal to urban style, find Aje’s signature in a curated mix of effortless essentials and statement occasion pieces, each crafted with luxurious sensibilities. Grounded in their mutual love of the arts, the like-minded pair devote each seasonal collection to their intrinsic sense of duality; balancing toughness with femininity, untamed volume with structure and signature statement pieces alongside effortless essentials. Aje Athletica is the new introduction to their label; activewear through the lens of a fashion house for every step of your wellness journey. Find styles to take you from studio to street and wherever your wellbeing journey leads.

Sitting at the heart of the design process, Aje’s hand-crafted heritage stems from an unwavering love and priority of artisanal sensibilities. Traditional techniques and craftsmanship underpin Aje’s quality of design, with hand-painted prints, natural fabrications and raw edged finishes forming the soul of each seasonal collection. The design process starts with intricate sketching, before the Aje Design Studio handcrafts ornate toiles for review before the final pieces are created with the utmost love and care. Prints are hand painted with an array of techniques including watercolour and acrylic on canvas before being translated into digital form, as are the embellished pieces, with each sequin sewn carefully by hand. Aje is renowned for unique design details, from hand-casted hardware particular and contrast stitching to logo detailing, intricate beading and tactile finishes. Endlessly curious, the team experiments with Aje’s signature use of volume and proportion, tailoring and fabrication to honour the brand’s heritage, whilst forever evolving it forward.

AJE ATHLETICA. Introducing wellbeing through performance. Activewear to wear on repeat. Luxurious performance fabrications and feminine styles to move, pause and live in. For every hour, every day and every step of your journey. Join the A.A collective and move with us. A community of women at the intersection of fashion, wellness and environment. Where active minds and active lifestyles meet. Style-led, consciously designed activewear for those in the know.

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