The vision was to create more than a place where people could get gear to sweat in, they wanted to create a community hub where people could learn and discuss the physical aspects of healthy living, mindfulness and living a life of possibility. Through plenty of feedback from guests, ambassadors and elite athletes, Lululemon have expanded to now design for yoga, running, cycling, training and most other sweaty pursuits for women and men. Not to mention, their designers are athletes and sweat-minded people, too.
